No matter whether you serve it at home or at your restaurant, if it has to do with wine, a wine list is the ultimate business card. Learn how to craft a perfect wine list either for friends or customers.
Creating a well-rounded, profit-oriented wine list is perfectly possible with a little planning. Your wine list should be either the ideal expression of your food menu, your brand or your personality and approach to wine. However, when you manage to combine all three, that’s when you know you have crafted the perfect wine list.
A Perfect Wine List Must Pair Nicely with Your Food Options
Regardless of whether we are talking about a restaurant or a food & wine pairing event at home, you need to use your foods’ unique strengths and points. Doing so will allow you to focus on the suitable wines for pairing. For example, let’s say you have a classic Italian trattoria restaurant, then you’ll probably need to build your wine list around bold, red wines. On the other hand, if you are hosting a wine & food pairing event or wine & cheese pairing at home, then you must do some research for the types of wine that match the fare you will serve. For example, you can check out our article about wine and cheese pairings to understand what we mean.
The same basic approach can be applied to just about any restaurant or food concept. A French bistro would focus almost entirely on French wines and you wouldn’t have it any other way. You can have more flexibility with the ¨fast casual¨ restaurant category. Here you should emphasize single-course-meal wines. Be aware of local laws if you are offering meals or wine for takeout delivery.
A Perfect Wine List Should Reflect Your Overall Branding and Personality
The concept of food-wine pairing is strongly related to branding. Your wine list should be an extension of your brand if you have any. Maintaining the character of that brand is desirable and suggested. Let’s say you are the owner of a farm-to-table eco-friendly restaurant. Your brand would probably pride itself on sourcing ingredients from local farmers and sustainable energies. Therefore, your wine list should embody this reality focusing on local vineyards and eco-sustainable wineries.
At any rate, as long as your wine list reflects your branding, your restaurant or wine event at home can get by with just a compact wine selection. The same fundamentals apply to your personality. If you are fond of white wines or you prefer bold wines, you should let others know by featuring them in your list.
The Pricing of the Perfect Wine List Is Important
As a rule of thumb, the pricing markup at a restaurant is 2-3 times the actual bottle cost. In other words, a $20 bottle of wine would be listed at anywhere from $40 to $60 on a restaurant menu. However, that pricing strategy is not that great when trying to sell a $200 bottle of wine, no matter how well-off your clientele was.
When pricing gets too steep considering profit margins becomes necessary. With expensive wines you might have to accept lower margins on your sales just to bring down the psychological hurdle of high costs. One tried strategy that has proven ideal is to offer higher-cost wines at lower margins, and lower-cost wines at higher margins.
The margin you will be charging will depend on your overall branding. If your restaurant is known to provide fare at affordable prices, it would be jarring to have an expensive wine list. If are still intent on having an expensive wine list despite the affordable prices of the fare, then simply offer uncommon wines. You can have great pricing for your wine list and still be competitive by adjusting to the realities of your business.
Choose VenToSpain for Your Next Wine List
With the help of menu psychology and by following the three fundamentals presented you can achieve the perfect wine list. Entice friends and customers with an outstanding selection of wine. Don’t forget to educate yourself and your staff about the items on your wine list. By providing your patrons with a well-crafted list of complimentary wines, everyone will enjoy a wonderful dining experience.
Crafting your perfect wine list is the perfect opportunity to try Spanish wines. If you are curious about Spanish wines and you haven’t tasted it yet, then don’t think it twice! Check out our international wine line VenToSpain. Infused with the spirit of our land, you can rest assured our wine list won’t disappoint. Discover what VenToSpain has in store for you on your next wine list.
VenToSpain is now available at restaurants, gas stations and other points of sale too. Visit:
- Entre Tapas Restaurant
- Madrid Tapas y Vinos
- Mobile Sunny Isles at Collins 18300
- Chevron Miami Beach at 401 71st St, Miami Beach, FL 33141
- A&G Mini Mart at Chevron Doral 2498 NW 87th Ave, Miami, FL 33172
Find out what VenToSpain has in store for you!